Simone Corsi, Research Fellow, Dept. of Entrepreneurship, Strategy & Innovation,
Lancaster University Management School and Programme Manager, Lancaster China Catalyst programme, was interviewed after presenting at a seminar hosted by the Manchester Institute of Innovation Research (MIOIR) on 29 February 2016. Listen to his conversation with Dr. Yanchao Li here.
Stepping aside from the International Product Life Cycle Theory (Vernon, 1966) that considered advanced economies as the only loci of innovation, scholars are now looking at the growing role of emerging economies as potential sources of global innovation. Simone Corsi draws on the concept of reverse innovation (Immelt et al, 2009; Govindarajan & Ramamurti, 2011) in its common market-based definition and expands it by adding an R&D perspective, highlighting the importance of where the innovation was ideated (R) and developed (D) as determinants for a reverse innovation. A new typology of reverse innovation is then described, identifying multiple patterns of innovation where emerging economies play an important role and framing the new concept within a global innovation setting.