Rising Powers and Interdependent Futures

Two ‘Rising Powers’ articles among most downloaded articles in 2014

Two journal articles previously presented on this blog have now been included in an online article collection featuring the most downloaded articles published in Routledge Social Sciences journals in 2014. The collection features the top three most downloaded articles...

Creating social value in ‘bottom of the pyramid’ markets: What can multinationals learn from businesses in rural India?

image by africa/FreeDigitalPhotos.netBy Noemi Sinkovics, Rudolf Sinkovics and Mo YaminIn a recent article published in International Business Review, 23(4), 692-707, Noemi Sinkovics, Rudolf Sinkovics and Mo Yamin explore the role of...