Rising Powers and Interdependent Futures

Creating social value in ‘bottom of the pyramid’ markets: What can multinationals learn from businesses in rural India?

image by africa/FreeDigitalPhotos.netBy Noemi Sinkovics, Rudolf Sinkovics and Mo YaminIn a recent article published in International Business Review, 23(4), 692-707, Noemi Sinkovics, Rudolf Sinkovics and Mo Yamin explore the role of...